Is Pinterest for girls?

Interesting comment on Pinterest, by Social Media specialist Tish Grier on the usage of PInterest. She had a recent blog post on “Why Women Prefer PInterest” in which she wonders:

Yes, a girl.  Pinterest has the odd effect of bringing out the girly girl in me, and Ibet that it does for a lot of women.

Maybe that’s a reason, too, that we like it: Pinterest is a diversion from the workaday adult world into a world of fantasy and inspiration.  Depictions of the possible and the impossible that fuel our daydreams and night dreams too.  Pictures of stuff that we want to remember, for whatever reasons.  It isn’t about winning, or losing, or gathering important information for our professional enrichment (maybe that’s why infographics don’t get repinned as much as shirtless hunks.)

It’s just plain fun.

I really hadn’t thought of that, but just by eyeballing my PInterst I can see that she’s on to something.   But why wouldn’t what she describes also pull in men by pinning super models, or sports cars or our favorite athletes?

Personally I like PInterest. I see it as a nice visual scrapbook that gives you insight into the types of thoughts that fill someones mind, I’d describe Pinterest as “public daydreaming”. It might take a while for the general public though, I mean between Facebook and Twitter there’s only so much attention to go around.  I’m studying Social Media, and Ms. Grier is a Social Media specialist, so people like us have an incentive to stretch ourselves.  I’ve observed that my Facebook that are most the most active on PInterest are relatively inactive on Facebook itself.

It will be interesting to see whether Pinterest will continue to grow.  Will it get taken over by corporations (MySpace) or irrelevant (Hi5, Friendster) or top out at being just steady but simmering under the surface (Google+)?  Lastly, in ending her post, Ms. Grier asks whether Pinterst has any value as a social media marketing tool.  I’d add to that and ask whether in addition to commercial issues, there is potential for socio-cultural or political change via Pinterst. For example, if in fact Pinterest is women-centric, that might affect how Presidential campaigns utilize the platform.  Can Pinterest change the dynamic of International Relations like YouTube, Twitter and Facebook have?


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